STOP WASTING YOUR RESOURCES!

By learning how to find and target your potential customers, you can stop wasting precious resources on mass marketing.

There are two questions you must ask yourself:

  • What do people really want to buy from me?
  • What related products are they already buying?

Once you understand this you will know who is more likely to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

As a result, you have an audience to market to and they generate an added value from their current base.

So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success.

LV = (P x F) x N – MC

Here’s what it all means:

  • LV is the life time value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)

Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers.

So, here’s a step-by-step process:

  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.

Bill Fox

 Bill’s vision is to make Kent the best place in the World to run a business  A certified multi award winning International business coach and voted 1 of the top 10 SME business experts in the UK by Enterprise Nation  Founder of The KBA way system ™ for Business Improvement and Growth  Served as Branch and Regional Chairman with the FSB  Served as a National Councillor with FSB  A Kent Ambassador  Business Advisor at the University of Kent Hub for Innovation & Enterprise  Worked with Young Enterprise, Get Mentoring and IOEE Mentoring  Has supported hundreds of companies on all aspects of their business journeys EXPERIENCE: I started my business journey in September 2005 by becoming a certified business coach with the Worlds #1 business coaching firm. Since then I have helped hundreds of clients to achieved extraordinary results. I was trained by some of the best business coaches in the world during my induction in America where I studied and learned my trade. I am also a qualified emotional intelligence coach, again trained by one of the world’s leading emotional intelligence companies Roche Martin® MY BUSINESS: I started my business in 2005 having spent 30 years working for large blue-chip organisations where I gained a huge amount of experience running other people’s businesses, working with teams of people across multiple sites in Europe improving performance, Leadership & Management. I have a huge amount of experience that I can call on to help you and your organisation. TESTIMONIALS: Bill Fox helped get our business to where it is today. A happy, thriving, growing organisation. Bill and Kent BA provide practical and pragmatic assistance in terms of coaching and helping secure external funding. We recommend them strongly!" Data Management Company Bill has been an excellent coach, always supportive and encouraging. He has helped me think outside the box and explore options I hadn't even considered for my business. He tells it as it is and overall offers great support and advice for any new starter or an existing business in need of a boost. Thanks for all your help. Hand Made Furniture Company Bill is a great no nonsense guy that understands what it's like to run a business in the real world. You'll not get "fluffy" from Bill! You'll get great advice even if you don't want to admit it to yourself, he's invariably right! Damn it! He takes time to get to know you and your business and gives timely advice that you can grow & learn from. Thank you, Recruitment Company "Bill is thoughtful, considered and calm. He has a real-world experience and a measured approach. If you're looking for a supportive coach, Bill is your man." Community Volunteer Company Having been in business for over 20 years taking Bill on as my business coach was a difficult decision, working with Bill on my business for over 6 months now – I can certainly see the difference and wished I taken on a coach years ago. I’m working less and earning more and getting better results across the whole business." Blinds & Curtain manufacturer & Supplier

Leave a Reply

1 + 3 =

Close Menu