People Plus Systems = Great Sales… By Bill Fox

When you ask many of the greatest salespeople in history what their secret is many would answer – personality. But when asked how to quantify and teach personality to others these super salespeople are often stumped. Teaching great sales involves a major re-education and a focus on systems that make sales simple.

Sales scripts not only increase the sales of top performers but also produce amazing results for the entire team. One rule of thumb, which can be used in selling and in life, is that what you can measure you can manage and grow! The ultimate test of a superior salesperson is how consistent their results are and how consistent the results are for the entire team. Using a sales script achieves this consistency and makes the training of new team members simple and effective.

By introducing a sales system like a script, you can then measure conversion on a daily basis and your sales will automatically increase – guaranteed. So, exactly what does a sales script look like, how do you write one and how is it used… let’s look at this now.

A sales script is a documented, methodical, learnable, effective system of selling your goods and services. It is a written process on paper designed to give the salesperson control of the call (while the customer ‘feels’ in control) and create a desired result – the sale! It is written by your number one salesperson, in answer to the question – Exactly what do you say to a prospect to get them to buy your product? You may even choose to reward your top salesperson for doing this by offering them a great incentive such as a percentage of extra sales.

Let us briefly outline key parts of the sales script. Obviously, there are differences between sales scripts used on incoming and outgoing calls, however I will just detail some of the universally used key Action selling lines taken directly from our sales scripts!

  • The opening: “Could I just outline the reason for my call?”
  • Permission: “Would if be OK if we go through the call that way?”
  • Rapport Building: “What is your biggest challenge at this point in time, in that area?”
  • Below Waterline: “What is most important to you in…”
  • Paraphrase: “Based on what you just told me, it sounds like…”
  • Temperature Check: “How does that fit with what you had in mind?”
  • Secure the Sale: “Would it be OK if I give you the steps in getting that process under way?”
  • Conclude the Encounter “Congratulations and bye for now.”

A script can be read, learned and must be practised, used, measured and improved (if needed) to increase conversion rate of prospects to customers of all the team. Imagine taking the guess-work out of selling once and for all by using a system which makes your sales results less people dependant and more system dependant!

Bill Fox

 Bill’s vision is to make Kent the best place in the World to run a business  A certified multi award winning International business coach and voted 1 of the top 10 SME business experts in the UK by Enterprise Nation  Founder of The KBA way system ™ for Business Improvement and Growth  Served as Branch and Regional Chairman with the FSB  Served as a National Councillor with FSB  A Kent Ambassador  Business Advisor at the University of Kent Hub for Innovation & Enterprise  Worked with Young Enterprise, Get Mentoring and IOEE Mentoring  Has supported hundreds of companies on all aspects of their business journeys EXPERIENCE: I started my business journey in September 2005 by becoming a certified business coach with the Worlds #1 business coaching firm. Since then I have helped hundreds of clients to achieved extraordinary results. I was trained by some of the best business coaches in the world during my induction in America where I studied and learned my trade. I am also a qualified emotional intelligence coach, again trained by one of the world’s leading emotional intelligence companies Roche Martin® MY BUSINESS: I started my business in 2005 having spent 30 years working for large blue-chip organisations where I gained a huge amount of experience running other people’s businesses, working with teams of people across multiple sites in Europe improving performance, Leadership & Management. I have a huge amount of experience that I can call on to help you and your organisation. TESTIMONIALS: Bill Fox helped get our business to where it is today. A happy, thriving, growing organisation. Bill and Kent BA provide practical and pragmatic assistance in terms of coaching and helping secure external funding. We recommend them strongly!" Data Management Company Bill has been an excellent coach, always supportive and encouraging. He has helped me think outside the box and explore options I hadn't even considered for my business. He tells it as it is and overall offers great support and advice for any new starter or an existing business in need of a boost. Thanks for all your help. Hand Made Furniture Company Bill is a great no nonsense guy that understands what it's like to run a business in the real world. You'll not get "fluffy" from Bill! You'll get great advice even if you don't want to admit it to yourself, he's invariably right! Damn it! He takes time to get to know you and your business and gives timely advice that you can grow & learn from. Thank you, Recruitment Company "Bill is thoughtful, considered and calm. He has a real-world experience and a measured approach. If you're looking for a supportive coach, Bill is your man." Community Volunteer Company Having been in business for over 20 years taking Bill on as my business coach was a difficult decision, working with Bill on my business for over 6 months now – I can certainly see the difference and wished I taken on a coach years ago. I’m working less and earning more and getting better results across the whole business." Blinds & Curtain manufacturer & Supplier

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