This secret weapon can help all businesses and organisations

Great Customer Service

As a business owner or organisation, it is all too easy to think the world is conspiring against you. In today’s commercial environment, one of the biggest problem’s businesses face is competition – but don’t despair, there is a secret weapon that can help you get the edge and drive your business forward.

That secret weapon is ‘Service’. Service can transform your relationship with

your customers and take your business to a new level. You might argue that you are already giving your customers good service, but what I am talking about is using service to secure existing customers and attract new ones.

The real secret is how to use service in your business. Here are three ways in

which you can really make a big difference:

1. Remember the little things. 

It is surprising how little you need to do to impress your customers or clients.

Just helping them to carry their purchases to the car, or calling them to check if

everything is OK if you have sorted out a problem for them. It is these small things that help to build a relationship with your customers that really matters. Think of how many businesses you deal with simply because you like the person who serves you or because they go out of their way to be helpful.

Here are a few examples of attitude changing service that only take a few seconds, but will last for days in the customer’s memory…

Make a customer a cup of coffee and record their preference on a customer notes. Next time they come in, say ‘Cup of coffee? White with one isn’t it John?’ Who wouldn’t be impressed? Or, sending them a card on their birthday is a great way to build rapport. Just remember to record their birth date on the their notes.

2. Add value 

Sometimes it can be worthwhile to reward your customers with ‘added value’,

although careful thought must be given to how this is done or your customers

might come to expect to get ‘added value’ all the time. What do we mean by ‘added value’? Well, it could be giving them a trial sample of another product – you can sometimes get these free of charge from your suppliers for example, a small satchel of hand lotion, or perhaps a sample tin of paint, in fact – anything – can make a customer feel good. Or when you sell a product, why not give them something for free that has a high perceived value but has a low cost to you – such as money off their next order or visit. These clever extra ‘added value’ touches will not only leave them on a high, but probably encourage them to refer new customers.

3. Collaborate with other businesses 

This is a really effective & inexpensive way to get your customers on your side.

Here’s how it works…You approach another business and discuss the possibility of helping to promote their business to your customers. All they need to do is supply a free gift, such as a gift voucher or free service that you can give to each one of your customers. For the company concerned, you are providing them with ‘free’ advertising direct to your customers. More than that, you’re recommending their business which is a powerful form of promotion. The benefits can be impressive. Imagine if your hairdresser sent you a £10 voucher to spend at a local gift store. You’d be surprised, and impressed. What if your gym sent you a voucher for a free massage? It may seem like a simple gesture but it can have a huge effect on the way your client views your business.

People will remember the little things that you do. 

Bill Fox

 Bill’s vision is to make Kent the best place in the World to run a business  A certified multi award winning International business coach and voted 1 of the top 10 SME business experts in the UK by Enterprise Nation  Founder of The KBA way system ™ for Business Improvement and Growth  Served as Branch and Regional Chairman with the FSB  Served as a National Councillor with FSB  A Kent Ambassador  Business Advisor at the University of Kent Hub for Innovation & Enterprise  Worked with Young Enterprise, Get Mentoring and IOEE Mentoring  Has supported hundreds of companies on all aspects of their business journeys EXPERIENCE: I started my business journey in September 2005 by becoming a certified business coach with the Worlds #1 business coaching firm. Since then I have helped hundreds of clients to achieved extraordinary results. I was trained by some of the best business coaches in the world during my induction in America where I studied and learned my trade. I am also a qualified emotional intelligence coach, again trained by one of the world’s leading emotional intelligence companies Roche Martin® MY BUSINESS: I started my business in 2005 having spent 30 years working for large blue-chip organisations where I gained a huge amount of experience running other people’s businesses, working with teams of people across multiple sites in Europe improving performance, Leadership & Management. I have a huge amount of experience that I can call on to help you and your organisation. TESTIMONIALS: Bill Fox helped get our business to where it is today. A happy, thriving, growing organisation. Bill and Kent BA provide practical and pragmatic assistance in terms of coaching and helping secure external funding. We recommend them strongly!" Data Management Company Bill has been an excellent coach, always supportive and encouraging. He has helped me think outside the box and explore options I hadn't even considered for my business. He tells it as it is and overall offers great support and advice for any new starter or an existing business in need of a boost. Thanks for all your help. Hand Made Furniture Company Bill is a great no nonsense guy that understands what it's like to run a business in the real world. You'll not get "fluffy" from Bill! You'll get great advice even if you don't want to admit it to yourself, he's invariably right! Damn it! He takes time to get to know you and your business and gives timely advice that you can grow & learn from. Thank you, Recruitment Company "Bill is thoughtful, considered and calm. He has a real-world experience and a measured approach. If you're looking for a supportive coach, Bill is your man." Community Volunteer Company Having been in business for over 20 years taking Bill on as my business coach was a difficult decision, working with Bill on my business for over 6 months now – I can certainly see the difference and wished I taken on a coach years ago. I’m working less and earning more and getting better results across the whole business." Blinds & Curtain manufacturer & Supplier

Leave a Reply

− 1 = 3

Close Menu